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The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve

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Management number 239906765 Release Date 2026/07/16 List Price $13.98 Model Number 239906765
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How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.

  • The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve, (Paperback)
  • Author: Createspace Independent Publishing Platform
  • ISBN: 9781449540548
  • Format: Paperback
  • Publication Date: 2009-10-01
  • Page Count: 282
Book format Paperback
Fiction/nonfiction Non-Fiction
Genre Textbooks
Publication date October, 2009
Pages 282
Subgenre Computer & Internet
Edition 1
Publisher Createspace Independent Publishing Platform
Original languages English
Language English
Is collectible N
Binding type Paperback / softback
Retail packaging Single Piece
Assembled product dimensions (l x w x h) 7.52 x 0.59 x 9.25 Inches
Assembled product weight 1.08 lb
Bisac subject heading Law

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